In January this year, Google launched its reseller program. The following video, produced officially by Google, describes its reseller program, and the benefits resellers can derive from offering consultation, deployment, migration, training and managed services around Google apps.

 

Part of the reason that Google is promoting its reseller program for Google Apps is that it is impossible for it to "manage" every relationship with a Google Apps customer, considering the vast number of offerings Google has, and well as the large clientile for Google apps. It makes sense to bring in intermediates, which will help every customer with implementation, training, support etc, on an ongoing basis for a charge. This can be seen as an argument in favor of smaller collaboration software providers like HyperOffice, which offer competitive offerings to Google Apps. Being a smaller player, they can afford to offer services like training, consultation, implementation, etc, themselves, rather than bringing in third parties. With the vendor itself responsible for services around the application, makes for a stronger vendor-customer relationship, in addition to being more cost effective. 

Comments

Add New Search

3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."